Saturday, March 5, 2011

Beer for hipsters, politics for crazy people


The End of History is a beer that comes in a taxedermied rodent. It's 55% alcohol, and costs 750 dollars per bottle. It's also sold out. That's not what upsets me. This is:

"At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are."

Why does this always happen? Why does challenging the mainstream run straight into Crazy people Territory? Please, it's possible to have politics that are revolutionary without being grounded in fantasy. Just as it's possible to have beer that's revolutionary and different without being served in dead rodents.

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